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When it comes to web design all advertising rules apply and then some. While it is a relatively new advertising medium, it is nonetheless a form of marketing communications. Therefore, advertising logic still applies.
Many websites are created by web technicians. Technically they are efficient and work well. However, as an effective marketing tool they miss the mark. Other sites are created by web artists. These are on the opposite end of the spectrum: technically lacking but creatively rich, they work slowly and the creators seemed to be more concerned with aesthetics than selling.
Yes, a website has to look good and it does have to work well, but most importantly, it has to sell. We combine the expertise of the web technician, the skills of the web artist and the savvy of the marketing expert to create sites that help our customers promote and sell their products on the Internet.
Products and services differ, so do the approach and methodology to marketing them. These rules extend to the Internet as well. Consumer products are sold differently than business-to-business products or services. Don't expect to see retail sites that look like institutional or industrial sites, for If they do, someone is not doing a good job. Some of these use templates or cookie cutter sites, where the only difference is the logo and image content. They are inexpensive, but you do get what you pay for.
You don't sell gear cutting machines like you sell shoes or bananas. We create custom websites that are designed to reflect the nature of your business and attract qualified customers. From simple sites to a full-blown retail sites with shopping cart capabilities, we have the expertise to make it work.
Once your site is up, then what? Unless you advertise your site, no one will know it's there. The solution is using web strategies to make your site more visible to search engines. This is especially important if you are relying on your site for retail sales.
Not only can we design your site to sell your products more effectively, we can improve its visibility to search engines by using optimizing strategies, social media and pay-per-click advertising. Call us at 585-271-8080 for more details.