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A logo is the most important marketing tool a company will ever invest in as every intelligent entrepreneur or executive worthy of his salt knows. Like a flag, the logo is a company's visual identity, is acknowledged worldwide and is the graphic image by which a company will be recognized for a very long time. In essence, it embodies the company's personality, intellect and business acumen in one unique symbol.
This is why, when you decide to change or update your logo, do it wisely and choose one of the best logo designers in the area – WIRLO Associates. Over the years we have created logos and product trademarks for a varied spectrum of customers, which include industrial manufacturers, institutions and retail establishments.
Preventing a corporate image from becoming adulterated requires an adherence to uniformity. This is very important if a company is to reflect a high level of integrity and professionalism. This uniformity is usually a visual format that pervades all parts or entities of a company's stationery, signage, promotional media and marketing materials, including brand identities on products and services.
Over time, this uniformity pays off. It accumulates like building blocks to reinforce and grow a company's image and position in the marketplace. We all start small, but it's not a reason to ignore the value of your corporate identity. At Wirlo Associates, we can tailor a Corporate ID program to fit your budget that won't tarnish your image.
Branding was important to the cattle ranchers of the Old West. Not only to protect cattle against theft but identify the quality of the cattle when auctioned at market. Each rancher had his unique brand. If the ranch supplied consistent-quality cattle, the brand became recognized for it.
In more modern times, branding not only serves to identify the product's superior quality to the consumer, but it also serves as a vehicle to propel the product to the top of the marketplace.
Branding can be more than a graphic symbol. It can be a service mark, slogan or a perceived image of the product or product personality. All of these work together to position a product ahead of its competition.
Depending on your requirements, we can design only the brand symbol or generate a comprehensive brand identity program by creating the brand name, brand trademark, slogan and brand personality.