© 2019 WALTER WIRLO ASSOCIATES USA
Email promotions are a great way to reach new customers, rediscover old ones and stay in touch with current ones. A well-executed email campaign can help generate interest in new products, special events, announce discount promotions and special sales or it can simply pass on information that may be of value or interest to your customers.
WIRLO can design and execute effective email campaigns that will generate awareness and interest in your products or services, resulting in improved sales. Designing an email promotion with the right message, targeted to the right customers is our specialty.
One of the fundamental elements of an email campaign is an up-to-date email list. That is why we encourage our clients to garner email addresses and other pertinent information from customers. Short of buying a mailing list, there are many inexpensive ways of doing this at trade shows. Another method is to offer a small gift or coupon on your web site if the viewer registers his name and email address.
Email campaigns should have a purpose. Ideally, a call to action and an offer of a benefit for the recipient. No one likes junk email, so crafting a purpose and a benefit is very important. You can announce a new product, a special sale or an event for example. If you run a retail establishment, special sales and coupons usually get attention.
We can configure email campaigns to target specific demographics, geographical areas, age groups or interest groups. We can even send them on a person's birthday if that data is available. We can direct them to only a select few or to a mass audience. Unlike post cards, results of an email campaign can be tracked and measured, allowing us to better determine what works and what doesn't.
